Commercial brokers’ ‘wish list’ goes unanswered – Asset Advantage

Commercial finance brokers have had their calls for change "largely unmet", according to Asset Advantage.

The SME funding provider revealed in its latest survey that as part of their wish lists, 68% of brokers listed an open-minded approach to "look outside the box" on deals as their top demand. This marked an increase from 34% in the previous survey in 2024.

Demands for a higher credit appetite saw the biggest increase, jumping from 13% in 2024 to 55%.

Almost half (49%) of the surveyed brokers stated that they want flexible loan terms, up from 23%, while more than a quarter want to see greater transparency in lending criteria.

Asset Advantage stated that brokers remain clear that funders are yet to deliver on their wish list, and the “calls are only getting louder”. Furthermore, brokers have since added improved processes, a wish for a third of commercial finance brokers.

The calls come as brokers tell the SME funding provider of increasing demand for commercial finance across UK SMEs, with asset finance and business acquisitions set to dominate funding needs this year.

Sales director at Asset Advantage, Gary Thompson, stated: "Given the demand we are seeing from SMEs for funding, there’s clearly a need to give brokers the tools and support they require to answer it. We know from speaking to brokers that there is definitely an appetite issue from mainstream funders – both in terms of risk and funding more complex deals, business acquisitions and supporting non-standard assets or sectors. In truth, more boutique, specialist funders continue to gain ground by answering such demands.

"Brokers need to look across the entire market to identify funding partners who make funding decisions the way they should be made – leveraging people, not rigid processes. Now more than ever, a flexible and pragmatic approach is required to give good businesses the time of day and brokers the support to get more of their transactions approved and over the line. Boutique funders continue to prove that partners can be approachable and commercially-minded, while still being open-minded and pragmatic too."



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

Mortgage Advice Bureau and AI in the mortgage sector
Chief executive officer at Mortgage Advice Bureau, Peter Brodnicki, and founder and managing director at Heron Financial, Matt Coulson, joined content editor Dan McGrath to discuss how Mortgage Advice Bureau is using artificial intelligence to make advancements in the mortgage industry, the limitations of this technology and what 2026 will hold for the market

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

Advertisement
Advertisement