Confidence is returning to the UK’s private rented sector, Rely has stated, as landlords begin to feel more optimistic about the future.
The buy-to-let (BTL) lender’s Landlord Leaders 2025 study found that 62% of landlords now feel optimistic about operating as a landlord in the future, up from 47% in 2024.
Rely, which is part of OSB Group, stated that this marked improvement in sentiment across the sector suggests the market is stabilising and adapting, rather than retreating.
While it acknowledged that challenges remain, the proportion of landlords who are actively reconsidering their position in the PRS has decreased year-on-year from 29% to 24%.
The BTL lender stated the proportion of landlords who feel pessimistic about the future has also declined, despite persisting economic and regulatory pressures.
Furthermore, Rely said the research has highlighted a strengthening sense of purpose across the sector, with 62% of landlords said they provide a vital service to the UK by housing those who need it most.
Group lending distribution director at Rely, Adrian Moloney, commented: "We are seeing a clear shift in sentiment in the BTL space. Confidence is returning as landlords adapt to a new operating environment. This is a sector that is becoming more professional, more informed and more deliberate in how it responds to change.
"Rising optimism reflects landlords taking control of their businesses, seeking advice, planning for the long term and focusing on sustainability rather than short-term reactions. That matters not just for landlords themselves, but for brokers, lenders and tenants who all rely on a stable and functioning PRS."









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