47% of aspiring buyers have never spoken to mortgage broker, study finds

Forty-seven per cent of people who want to buy their own home have never spoken to a lender or mortgage broker to check the options available to them, new research from the Building Societies Association (BSA) has shown.

Among those who have, the research found that 46% have not done so in the last year.

The BSA, which represents all 42 UK building societies as well as seven credit unions, surveyed 1,000 UK adults who are yet to buy their first home for the research.

According to the findings, when shown options available from building societies that require no or low deposits, 67% of those trying to get a foot on the property ladder said they would be able to buy a home sooner than they thought – highlighting a gap between perception and reality.

More than half (59%) of today’s first-time buyers have less than £10,000 in savings and on average think it will take around six and a half years until they can buy their first home, with 32% believing they will never achieve homeownership.

The biggest challenges given were financial, with affordability (64%) and saving a deposit (53%), cited as the main blockers.

Head of mortgages and housing policy at the BSA, Paul Broadhead, said: “Too many aspiring first-time buyers assume homeownership is off the table without ever checking what is actually available to them. This research shows that’s a mistake.

“When people explore the kinds of mortgages building societies offer, many realise they could buy sooner than they thought.

“A simple conversation with a building society or mortgage broker could open doors that you may not realise were there.”



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


AI, finfluencers and the future of broking
The mortgage industry is evolving faster than ever. In this MoneyAge video, we examine the opportunities and challenges redefining the broker landscape, from AI-powered lending and changing customer expectations to housing affordability, property supply and the rise of financial influencers. Our guest from Chorley Building Society shares practical insights on what brokers need to do to stay relevant and thrive in a rapidly changing market.

Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.