Savings product choice hits new record

The number of savings products available on the market has risen to 2,540 deals, according to data from Moneyfacts.

This figure, which includes ISAs, is the highest on Moneyfacts’ records.

Moneyfacts’ latest UK Savings Trends Treasury Report data for May showed that savings rates are rising across the board, as product choice has hit the record and with more than half of those accounts beating the current Bank of England base rate.

The choice of cash ISAs has seen its largest monthly rise since February 2024 to stand at 748, another record high total.

Moneyfacts also revealed that excluding ISAs, the product count has climbed to 1,792 – the highest number of non-ISA products on record.

“Savers will be pleased to see savings rates are rising across the board, marking the first time since September 2023 that all average ISA and non-ISA rates have increased in the same month,” personal finance analyst at Moneyfacts, Caitlyn Eastell, commented. “These meaningful shifts could prompt savers to review where their cash is held.

“Encouragingly, while some average fixed rates have exceeded 4% in recent months, this is the first time since April 2025 that all fixed rates, including ISAs, have risen above this level at the same time.

“ISA savers continue to gain an edge, as both one-year and longer-term ISA rates outperform their non-ISA counterparts, meaning savers may no longer need to compromise between competitive returns and tax efficiency.”



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


Mortgage Advice Bureau and AI in the mortgage sector
Chief executive officer at Mortgage Advice Bureau, Peter Brodnicki, and founder and managing director at Heron Financial, Matt Coulson, joined content editor Dan McGrath to discuss how Mortgage Advice Bureau is using artificial intelligence to make advancements in the mortgage industry, the limitations of this technology and what 2026 will hold for the market

Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

Advertisement