Pure Retirement has announced the launch of Lenny, its new AI-driven criteria chatbot, which is designed to leverage its technology commitment and improve its adviser journey.

The technology allows advisers to get answers to criteria questions 24/7, enabling greater convenience and flexibility when exploring options to place client cases.

The lifetime mortgage lender’s chatbot uses approved criteria information to assist advisers in finding answers to lending enquiries, with users able to ask an initial criteria question and follow up with any additional queries.

Advisers are then able to download the information they need as a PDF and save it as part of their initial audit trail.

The new chatbot works alongside Pure Retirement’s existing intermediary sales support, which includes the ability to conduct pre-application checks to establish whether a case meets criteria before an adviser formally lodges an application.

The introduction of Lenny forms part of a range of innovation-driven schemes from the lender, which aim to utilise technology to improving experiences and communication channels.

This has included the launch of an adviser-facing WhatsApp channel to facilitate the instant sharing of key updates, including rate changes, product enhancements and launches, and lending criteria updates.

Head of distribution at Pure Retirement, Scott Burman, stated: "We’re pleased to be continually evolving our processes and service offering, helping to drive adviser experience improvements and enabling them to best serve their customers.

"Delivering best outcomes for consumers sits within the intersection of service and technology, and being able to offer new ways for advisers to receive quick responses to criteria queries 24/7, and have instant updates delivered direct to their phone, underlines our commitment to supporting all the market, all the time in best serving clients and helping them to achieve their financial goals in later life."

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