OSB Group has announced plans for a new sales team structure to provide brokers with enhanced engagement through multiple communication channels.

The specialist lender will be combining its Precise Mortgages and Kent Reliance for Intermediaries’ sales forces into one team to support its multi-brand strategy in the second quarter of the year.

OSB Group suggested that this combined team of 16 BDMs will provide a more efficient service to brokers, with the ability to assist across both lenders.

As well as the BDM team, there are also seven specialist finance account managers who will focus on supporting the bridging and commercial sectors through InterBay and Precise Mortgages. OSB Group said that these plans allow the lender to move to a model which provides brokers with the ability to engage via their preferred communication method.

Furthermore, there will also be 10 new office-based BDMs providing support to brokers using telephony, video conferencing and web chat facilities.

“The combination of two award-winning sales teams is the next exciting step in the evolution of OSB Group and all part of our goal of providing best-in-class levels of service and support,” said group intermediary director at OSB Group, Adrian Moloney.

“One of the things we’ve learnt from the pandemic is that brokers want to be able to contact us in a variety of ways. We’ve embraced new technologies wholeheartedly over the past couple of years, so as well as face-to-face visits, brokers can speak with us via a telephone call or video call if they prefer.”

CEO of the Brightstar Financial Group, Rob Jupp, added: “This is a smart move from a lender which never rests on its laurels and is always thinking of new ways to support its broker partners.

“By bringing together the expertise from two sales forces into a combined team enables Precise Mortgages and Kent Reliance for Intermediaries to provide more proactive support in a way brokers need it.”

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