AJ Bell and GBST have announced a new 10-year deal to extend their longstanding technology partnership.

Under the agreement, the technology provider’s Composer wealth administration platform will continue to support AJ Bell’s advised and direct to consumer (D2C) channels.

GBST’s Composer platform underpins key operational capabilities across AJ Bell’s advised and D2C channels, helping to meet the needs of its customer base while maintaining high levels of service.

AJ Bell, which manages total assets under administration of £109bn across 723,000 advised and D2C customers, said the long-term extension would enable the continued provision of a “modern, resilient operating model” designed to support long term growth across both advised and direct to consumer channels.

CEO of AJ Bell, Michael Summersgill, said: “GBST has been a key technology partner for many years, supporting the development of both our advised and D2C propositions. This long-term partnership reflects the strength of our relationship and our confidence in GBST’s ability to help us scale and innovate, enabling our business to continue to grow.”

GBST CEO, Rob DeDominicis, added: “Investment platforms play a central role in the UK wealth market and the technology that underpins them must adapt as adviser and investor expectations change.

“Our continued investment in the Composer platform, cloud-based delivery, and emerging AI enabled capabilities allows firms like AJ Bell to benefit from modern, scalable technology that enables long-term growth, operational resilience, and improved decision-making while maintaining the reliability advisers and investors expect. We look forward to working closely with AJ Bell as its platform business continues to scale.”

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