Broker numbers expected to drop, PRIMIS finds

The number of UK mortgage advisers is set to fall as fewer people join the sector as many retire, research from PRIMIS suggests.

In a survey of appointed representatives across the UK, it was found that almost two thirds (63%) believe there will be a drop in adviser numbers in 2025, with 37% expecting the industry to grow in numbers next year.

PRIMIS stated that this split was likely a reflection of firms’ customer bases.

Sales director at PRIMIS, Claire Madge, said: "Our advisers report a really varied picture. In some parts of the country, customers are much more exposed to affordability constraints. In others, purchase and remortgage values are higher and income, therefore, more lucrative.

"Each firm has its own focus and business model to suit the customers they cater to and that means they experience different parts of the market - from high value loans and fewer transactions all the way through to writing more business at a lower margin."

She went on to say that some parts of the market were holding up more strongly due to the type of demand and typical wealth in the area.

Advisers in the North of England were slightly less optimistic about the number of intermediaries working in the mortgage sector rising next year, with 66% saying there will be fewer.

However, those in the South were more positive, with 61% of those surveyed stating that the number of advisers will contract over the next 18 months.

Madge added: "There is no doubt that it’s been a tough couple of years for borrowers and that has affected brokers. But whether our industry grows or not is of less relevance to advisers who run their businesses, as they know only too well.

"It’s much more important to focus on how efficient processes are, maximising profit margin on every piece of business written and having robust compliance taken care of so advisers can concentrate on what they’re good at. That’s where being part of a network which has your back is worth its weight in gold – especially at a time when regulatory requirements are coming in thick and fast."



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.