Air has announced a new partnership with lead generation provider, Lead Tech.

The partnership between Lead Tech and the later life lending platform will give Air members access to leads, supported by a service that triages, qualifies and books appointments directly.

Air’s 10,000-plus members can benefit from a limited offer of up to three months of appointment setting free of charge once they place their first order of 10 or more leads for customers over the age of 55. All leads will be validated for LTV, age and property value with customers pre-qualified and appointments booked.

Lead Tech's team of 40 use digital marketing and in-house data science to attract over a million consumers a year and deliver over 10,000 new financial advice enquiries a month to its clients.

Chief executive officer at Air, Will Hale, said: "We know that consistent access to high-quality customer enquiries and the time needed to follow them up remains one of the biggest challenges for members. Our partnership with Lead Tech helps to address both of those issues enabling advisers to unlock their potential and tap into the rapidly growing later life lending market.

"The partnership has been designed to support members at every stage of their growth. By combining high-quality lead generation with appointment setting, this collaboration helps drive greater consumer engagement, streamline workflows, and ultimately deliver better outcomes across the later life lending market."

Commercial director at Lead Tech, Andy Longhurst, added: "We look forward to working with Air members and helping them to more efficiently build and develop their customer base in an important market where adviser expertise is crucial to good customer outcomes."

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