Paradigm Protect has announced the addition of group insurance provider, YuLife, to its panel.

YuLife provides a range of group insurance products for companies to protect employees and also offers a range of wellbeing rewards and benefits via its app which promotes a healthier lifestyle.

Products available from YuLife include life insurance offering a tax-free lump sum based on the employees’ salary or a fixed lump sum, as well as income protection which provides a monthly payment if the employee is unable to work for an agreed duration due to long-term illness or injury. YuLife also provides critical illness cover and dental insurance.

Paradigm Protect, which is part of Paradigm Mortgage Services, is a directly authorised (DA) protection proposition that was established to give DA advisers more choice by offering them access to a comprehensive range of protection and general insurance products.

Head of protection at Paradigm, Mike Allison, said: “We start the new year off with the welcome addition of a new insurer to our panel, one which will offer our member firms access to a range of new group insurance products for their corporate clients.

“YuLife’s proposition is clearly focused on delivering benefits for the employer itself but also all individual employees who can utilise its app in order to track lifestyle and wellbeing improvements, and to be rewarded for those. At the same time, the product range itself is comprehensive and comes with a range of additional benefits.

“We’re looking forward to working with YuLife, to present the proposition to advisers and to kicking 2023 off with a bang for all our member firms.”

YuLife CEO, Sammy Rubin, added: “I am delighted that we have partnered with Paradigm Protect to become part of its group insurance panel. Paradigm has a long-established reputation for excellence and an extensive reach within the adviser community, and we are grateful for the opportunity to bring our innovative, tech-driven approach to insurance to a wider range of businesses and individuals.

“It is clear there is growing demand for enjoyable and engaging financial products which give their users tangible, ongoing benefits, and I look forward to seeing the impact of more and more advisers choosing group insurance policies which help people prioritise wellbeing.”

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