Fintech firm and support services business, The SimplyBiz Group, has announced a new rebrand to become Fintel.

The group said its new brand reflects the company’s drive towards digitisation, and putting “people, technology and insights at the heart of the business”.

For almost two decades, the company has operated in retail financial services providing technology, compliance and regulatory support to thousands of intermediary businesses, as well as data and targeted distribution services to more than 400 product providers.

The group said it aims to support intermediaries and consumers in making informed decisions, and to assist product providers in identifying, developing and distributing the right products to meet consumer needs.

In 2019, Fintel acquired financial information and ratings business, Defaqto, also as part of a strategy to grow its footprint and digitise its business.

“In a new era of financial services, fuelled by heightened regulatory scrutiny and increasing digital adoption, we have evolved to become Fintel,” commented joint CEO, Matt Timmins.

“As we accelerate our reach with a digitised offering, we will continue to work in the best interests of the market to connect and enable product providers, intermediaries and consumers. We are committed to offering market-leading technology, expertise and insights, underpinned by a drive to simply and improve retail financial services.

“The established brands within Fintel combine the UK’s largest provider of support services to financial intermediaries with the UK’s leading financial information, ratings and fintech business. It is our ambition to give the market the insights, interconnectivity and support it needs to adapt and evolve to its greatest potential.”

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