The Nottingham has announced new plans to enter into an alliance with Belvoir Group.

The move will see the society deliver estate agency and lettings services to its members through Belvoir’s established network of franchisees – trading under the brands Belvoir, Northwood, Newton Fallowell and Lovelle.

Under the agreement, Belvoir franchisees will have the opportunity to operate from branches across the society’s network, with the potential to establish operations in locations where The Nottingham doesn’t currently offer estate agency and lettings. The Nottingham said this would allow it to extend these services to more of its members.

The society also suggested the partnership could enable it to extend its reach and create a presence for building society services through Belvoir offices in locations it is not currently operating.

The majority of the society’s estate agency and lettings activity will transfer over to the Belvoir Group and it will cease trading as its own estate agency and lettings operation for new business by the end of August.

The Nottingham CEO, David Marlow, commented: “After great consideration, we believe the model in our members’ best interest and for the long-term success and sustainability of the society is to deliver an estate agency and lettings proposition through an expert partner.

“We already successfully use this approach for a number of services delivered to members and the strategic alliance we are undertaking with the Belvoir Group not only provides a continuation of service to the majority of our members, but brings greater opportunities to work closely together to boost the reach of our combined national networks.

“Whilst the transfer of our operations to the Belvoir Group marks the end of an era of us being our own estate agency, we’re confident it’s a positive move for the society and our members.”

Belvoir Group CEO, Dorian Gonsalves, added: “Belvoir and The Nottingham share the same ethos of ensuring that the customer is always at the centre of everything within the business.

“This strategic alliance allows our group brands, which consist of Belvoir, Newton Fallowell, Northwood and Lovelle, to provide all Nottingham members with a seamless estate agency service, either from our shared or stand-alone locations throughout the UK. This alliance also enables our franchisees to open in new locations, further increasing the group’s footprint.”

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