Anti-money laundering firm SmartSearch has announced a new partnership with Alto, the cloud-based property software for agents which is part of Zoopla.

The move will result in Alto benefiting from SmartSearch’s customer verification platform, which can accurately identify customers in seconds.

SmartSearch’s system also negates the need to use physical copies of documents, as it uses electronic verification to identify each client.

For Alto customers, this means they can streamline the AML process and meet their legal requirements without leaving the software platform. In turn, their agency would be more protected against fraud and money laundering.

SmartSearch CEO, John Dobson, said: “Criminals are using cutting-edge technology to create fraudulent documents and it’s imperative that everyone involved in the property purchase process is using the most effective methods to prevent money laundering.

“As a disruptor which has successfully changed the property industry, the Zoopla family of brands has constantly been at the forefront of developing new technology. Its system is designed to make the process of finding a house as simple and efficient as possible.

“This philosophy completely matches with our ethos at SmartSearch, as our customer verification platform is designed to make the process of onboarding new clients as effective as possible.”

Zoopla chief commercial officer, Andy Marshall, added: “The customer experience is imperative to Alto’s functionality. Designed to deliver a seamless service to our agent partners who use Alto, this integration with SmartSearch is a real milestone on our journey.”

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