Shawbrook Bank and Eligible have launched a new partnership aiming to enhance customer retention and improve the overall borrower experience.

Eligible is a customer engagement platform purpose built for the mortgage market. Through its platform, the partnership will see Shawbrook will deliver relevant and well timed engagement at different lifecycle stages – beginning with product maturity.

Shawbrook supports professional landlords, investors and developers across buy to let, commercial mortgages, bridging and development finance.

Eligible suggested the partnership will benefit brokers because clients will be more informed of their options earlier, enabling faster decisions and reducing friction.

Director, strategy and specialist lending at Shawbrook, Claire Rankin, said: “Professional landlords and commercial clients expect speed, clarity and certainty.

“Our work with Eligible helps ensure we engage in the right way, at the right time – supporting customer confidence and lifting the burden of routine tasks so our people and broker partners can focus on advice and service.

“Customers can seamlessly move to a new product at the right time, while brokers remain fully connected to the process and continue to be recognised for their ongoing support.”

Founder of Eligible, Rameez Zafar, added: “Mortgage decisions should feel straightforward, not stressful. Eligible helps lenders like Shawbrook guide customers with clarity, converting intent into action and improving operational efficiency at scale.”

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