One Mortgage System (OMS) has announced a partnership with Uinsure to bolster its general insurance (GI) offering.

A full tech integration will enable OMS users to automatically, and seamlessly, obtain binding GI quotes through Uinsure’s application programming interface (API).

OMS, the CRM platform for mortgage intermediaries, indicated that quotes will be generated without the need to rekey data and that these will offer its users the ability to align their client’s mortgage and GI requirements more efficiently and effectively.

The announcement follows a succession of recent enhancements to OMS, including offering free access to Knowledge Bank with every OMS license, as well as developing an API integration with Iress’ Lender Connect software.

OMS managing director, Neal Jannels, commented: “In the last six weeks, we’ve performed hundreds of demos to brokers wishing to either use a CRM system for the first time or swap from their existing provider and it’s proving to be the busiest period for sign-ups we’ve seen since we launched two years ago.

“General insurance opens the door to a potential huge revenue stream. This integration aligns us with a cutting edge technology provider and further enhances the integrated options across mortgages and insurance that we can provide to our users.”

Uinsure chief innovation officer, David Smith, added: “OMS has been a growing force within the mortgage CRM market. We have seen it grow and now become a mainstream contender for firms to consider. We are delighted that Neal and the team have selected Uinsure as its exclusive GI tech partner.

“Uinsure shares the same tech DNA as the OMS team with our sole focus on delivering better outcomes for customers and Advisers through the progressive use of leading innovative technological processes. GI is now a must have as part of any mortgage advice process, and this partnership delivers the ability to drive a 100% GI to mortgage application, ratio effortlessly.”

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