Digital savings and investment platform, NuWealth, which is part of Quilter, has rebranded as Quilter Invest.

The move marks another step in the platform’s integration with Quilter, aligning it with the wider brand of the wealth manager.

As Quilter Invest, the platform is designed to support clients in the earlier stages of their investment journey, while also offering a proposition to advisers who have clients who may not be ready for full financial advice.

By coming under Quilter’s brand, the group said it would help strengthen the connection between digital investing and advised services, offering a more familiar and consistent brand experience as customer needs evolve.

CEO of Quilter Invest, Kane Harrison, said: “We are proud to unveil Quilter Invest as we reach the next phase of our integration with Quilter. This rebrand is a step towards creating a more unified experience for customers and advisers using Quilter’s services.

“We recognise that not everyone is ready for full financial advice, but that doesn’t mean they should be left behind. Quilter Invest offers a simple, accessible way to start investing, with the flexibility to transition into advised services.

“This is particularly important for advisers looking to support the next generation – whether that’s children or other family members of existing clients. Quilter Invest helps them get started in a trusted environment that can grow with them.”

---