Mortgage Intelligence has strengthened its partnership with Uinsure as part of a move to improve the general insurance (GI) offering to its membership.

The pair have announced they are to introduce several new products, services and digital tools.

As part of the reinvigorated partnership, Mortgage Intelligence and Uinsure are launching a “wide-scale” campaign to encourage advisers to discuss insurance with every client.

Network and club advisers are being encouraged to deepen their offerings as they can now cater for a wider selection of client needs, either on an advised or referred basis. Advisers will be able to advise on home, buy-to-let and non-standard business, as well as refer more complex commercial insurances through Uinsure’s digital platform.

“We are intent on enabling advisory businesses to add value to clients by addressing their insurance needs,” commented Unisure chief partnership and marketing officer, Lauren Bagley. “Advisers are well positioned to identify and tailor their service to the client’s specific requirements and we have unbendable belief that these businesses can provide a much stronger and compelling service to customers too.

“Our partnership with the Mortgage Intelligence team is extremely valued, as we align our resources, people and digital tools to help their members provide a high-quality value proposition to their customers.”

Mortgage Intelligence managing director, Sally Laker, said: “We are delighted to be strengthening our partnership with Uinsure. We are passionate about insurance at Mortgage Intelligence – and our new campaign and training programmes will help to reinvigorate the insurance conversation.”

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