SunLife and Key Group have announced the launch of a new strategic partnership.

The move will create a suite of lifetime mortgage products offered directly to consumers via tied advisers.

Funded by Phoenix Group, SunLife revealed the products will be Defaqto five star rated and provide customers with a range of flexible features designed to support them as they access their housing equity.

All advice will be provided fee free by specialist advisers operating under the Key Advice Solutions Banner who will help clients to consider all their options. If they are unable to support them with SunLife products, they will be referred to a whole of market option.

CEO of Key and executive sponsor, Will Hale, commented: “We are delighted to be working with a well-respected brand like SunLife to help them support customers with access to equity release products.

“With increasing numbers of over-55 feeling the cost of living pinch and considering how they can make the most of all their assets in retirement, SunLife provides them with the reassurance of dealing with a familiar brand supported by decades of later life lending expertise provided by Key.  We look forward to working closely with the team at SunLife to make this new venture a success.”

Director of commercial and partnerships at SunLife, Ian Cooper, added: “At SunLife, we are focused on helping to make life a little easier for people by offering straightforward and affordable financial services.

“To achieve this, we regularly review our approach and are delighted to announce a strategic partnership with Key Group which is designed to help us achieve this. Housing wealth is becoming an increasingly important part of retirement planning for our customers and at SunLife, we want to be at the forefront of helping people to make their older age as comfortable as possible.”

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