Just Mortgages has launched a new series of broker focus groups to improve its understanding of brokers’ requirements.

The broker firm hopes the launch can enable its brokers to branch into new product areas.

The programme will draw brokers from across the UK with different experiences and backgrounds in groups of 12 to brainstorm ideas such as how best to communicate key information to prospective clients.

This series of focus groups will also help formulate strategies and plans that brokers can use to target clients in new product areas, to help them build and diversify their businesses.

Just Mortgages national operations director, John Phillips, said: “It’s very easy for brokers to act in silos within their region and core products areas without realising that they have a wealth of knowledge to share with others in the company. We have a rich vein of experience and knowledge and these focus groups are a proactive way to ensure this knowledge is shared across the group.

“We set up these forums because we wanted a face-to-face interaction between brokers so that there was a really engaging exchange of views and opinions. We are merely acting as facilitators and ensuring that there is a mechanism to share these insights with other brokers.

“One of the most important aspects of these forums is that it is not a hollow echo chamber but will actually drive activity and tangible outcomes in the form of product literature, marketing collateral and strategies for brokers to increase their businesses using real examples and case studies.”

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