Gen H affordability calculator added to L&G’s Smartrfit tool

Legal & General has added Gen H’s affordability calculator to its flagship tech tool, SmartrFit.

The group’s SmartrFit tool provides free access to all advisers using an L&G agency number, including Legal & General Mortgage Club members, or via third parties including SimplyBiz Mortgages, One Mortgage System, and Smartr365.

In November 2022, L&G acquired an 18.75% stake in Gen H, following a Series B funding round. The group is supporting Gen H to launch innovative mortgage products and technology solutions to meet the needs of underserved homeowners.

Gen H is a residential mortgage lender which lends up to 95% loan-to-value (LTV) and 5.5 times income for first-time buyers, home movers and those looking to remortgage. For mortgages with a 95% LTV, the maximum loan size is £500,000, or £700,000 in London and the South East.

“We’re delighted that advisers will now be able to check a client’s affordability for Gen H products through SmartrFit,” commented Gen H chief executive officer, Will Rice.

“Affordability continues to be one of the main barriers to first-time buyers getting onto the property ladder, which is why it is vitally important that customers get an accurate understanding of how much they could borrow based on their individual circumstances. Anything that makes this easier, like this latest integration, will benefit the end customer.”

In order to help best serve advisers, L&G has also added three more buy-to-let affordability calculators to SmartrFit from Swansea Building Society, Vernon Building Society, and Landbay.

Head of product and transformation at L&G Mortgage Services, Jodie White, added: “Integrating Gen H’s innovative affordability calculator to SmartrFit is just another way that we are using technology to support our fast-paced market.

“We have seen adviser searches for first-time buyers grow on our SmartrFit tool since the start of the year, while the number of higher LTV products, typically relied on by first-time buyers, continues to steadily improve. It is vital that we continue to advance our support for aspiring buyers and their advisers, all operating in a busy period.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.