Experian has announced a multi-year exclusive partnership with Haysto and its mainstream brand, Picnic.

The move will see Experian’s advanced analytics and data insights seamlessly integrated with Haysto’s proprietary eligibility engine and digital broker technology.

Experian said the collaboration would deliver digital mortgage services to its 15 million UK customers through the Experian Consumer Services Marketplace.

Through Haysto, the partnership will deliver specialist support for customers who face barriers such as impaired credit, self-employment, or complex incomes, while Picnic will extend the service to all customers.

Managing director of Experian Consumer Services UK&I, Edu Castro, said: “By coupling Experian’s unrivalled data, analytics, and technology platforms with Haysto’s digital expertise, we are not only breaking down barriers to homeownership but also ensuring that customers receive tailored guidance and support every step of the way.

“This partnership reflects our ongoing commitment to helping people make smarter money moves, helping to drive better financial outcomes and supporting even more people in accessing the mortgages that are right for them.”

Haysto CEO, Jonny Moulton, said: “Our mission has always been about more than mortgages – it’s about financial empowerment and inclusion. With Experian’s world-leading data and technology, and Haysto’s platform spanning eligibility, decisioning and automation, we can bring transformative solutions to market at pace.

“The commitment from both sides is clear – and we’re thrilled to be embarking on this journey to empower millions of people to achieve their dream of homeownership.”

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