Equity Release Council publishes new Consumer Duty guidance

The Equity Release Council has launched new guidance to support its members to comply with the forthcoming Consumer Duty.

A deadline of 31 July has been set by the Financial Conduct Authority (FCA) for the implementation of the duty.

Launched today, the guidance was informed by workshops attended by its members of the Council, which is the representative body for the UK equity release sector.

The guidance is made up of three sections, entitled “introduction to a fair value assessment”, “completing a fair value assessment”, and “governing a fair value assessment”. The Council said it is aimed at provider and adviser firms, termed manufacturers and distributers of the duty.

Head of risk, policy and compliance at the Council, Kelly Melville-Kelly, commented: “The FCA has said price and value is one of the core elements of the duty across financial services, so it’s no wonder it has generated the most enquires from our members.

“Firms need to ensure the price a customer pays for a product or service is reasonable, compared to the benefits they will receive. Our members pledge to go beyond statutory duty when they join the Council and promise to abide by its consumer focused safeguards.

“These safeguards have already moved to a principles and outcomes based approach. However, the Duty will still require a cultural shift for many firms. Our guidance is thorough, and we make no apologies for that because there is no one-size-fits-all solution to the duty. Each firm will have to devise its own bespoke procedures.

“Firms will need to build on this guidance and think critically about their own processes and templates, based on their product, business models and internal governance.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


AI, finfluencers and the future of broking
The mortgage industry is evolving faster than ever. In this MoneyAge video, we examine the opportunities and challenges redefining the broker landscape, from AI-powered lending and changing customer expectations to housing affordability, property supply and the rise of financial influencers. Our guest from Chorley Building Society shares practical insights on what brokers need to do to stay relevant and thrive in a rapidly changing market.

Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.