Broker satisfaction on the rise, study finds

Satisfaction among mortgage brokers in terms of how quickly lenders are processing applications through to offer has increased by 6.5% since H2 2020, according to new research from Smart Money People. 

The financial services customer review and insight website reported that all sectors of the mortgage industry have increased their satisfaction scores for speed.

The biggest improvement was seen in the building society sector, where broker satisfaction with a lender’s speed increased by 9.9%. 

Broker satisfaction with the speed that lenders are processing first-time buyer applications through to offer has also increased considerably according to the findings, with Smart Money people reporting that this case type increased by 8.9%. Satisfaction with speed for moving home cases saw a similar increase of 8.8%, and remortgage cases saw a 5% increase.  

Smart Money People has been tracking brokers’ satisfaction with a lender’s speed since H2 2018 and the latest findings formed part of its bi-annual Mortgage Lender Benchmark report.

“The end of last year was a perfect storm for mortgage lenders; combining the uncertainty around whether the stamp duty holiday would be extended, incredibly high levels of demand, and lenders still adapting to ways of working not even predicted in the worst-case disaster recovery scenarios,” Smart Money People CEO, Jacqueline Dewey, commented.

“Fast forward to now and brokers seem to be satisfied with how lenders have resolved some of the issues faced last year, and the extension to the stamp duty holiday seems to have given lenders some breathing space to catch up on their pipeline.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


AI, finfluencers and the future of broking
The mortgage industry is evolving faster than ever. In this MoneyAge video, we examine the opportunities and challenges redefining the broker landscape, from AI-powered lending and changing customer expectations to housing affordability, property supply and the rise of financial influencers. Our guest from Chorley Building Society shares practical insights on what brokers need to do to stay relevant and thrive in a rapidly changing market.

Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.