Air Group has announced the launch of its inaugural ‘Air Care Month’ during September, sponsored by retirement and care specialist, Just Group.
 
The Air Care Month will focus on providing information and support on long-term care issues and has been designed to help advisers “maximise their involvement in the sector”.

Air Group will deliver a month of activity that includes e-mail updates, guides, resources and media uploads to Air Sourcing – the one-stop platform for advisers servicing their clients’ later life requirements – which will be available to members for download.

“We are very pleased to be able to announce the inaugural Air Care Month during September which we hope will guide our member firms through the often difficult and challenging area of delivering care advice via a range of resources and support,” commented Air Group CEO, Stuart Wilson.

“Care, vulnerability and capacity are subjects we as a sector must get right. Air Group has therefore partnered with some of the industry’s leading specialists in this sector to ensure our members have access to the right specialist knowledge at the right time.”

Just Group care specialist, Graham Duffy, added: “Being knowledgeable in this area means that you have the potential to help a huge number of people faced with having to fund sizeable care costs, in many instances, a situation that has arisen suddenly and unexpectedly, resulting in families dealing with issues on a ‘crisis management’ basis.
 
“The issue of vulnerability is very much on the radar not only with the FCA, but also with other professions such as the legal profession. It is therefore hugely important that advisers are aware of the options available to them when clients and their families are faced with the need for care.”

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