Air Group has announced the appointment of Jon Tweed as a consultant to develop its wider later life lending adviser offering.

Tweed will take more than 20 years of experience in the market to Air Group – the collective of companies that covers a range of retirement and later life services – having held positions including sales director at Hodge for Intermediaries and head of intermediary sales at OneFamily. 
 
As part of his role, Air Group suggested Tweed will look to identify “barriers” that are stopping intermediaries from engaging more fully with the later life lending market, and also help the later life specialist to determine how it can better serve this demographic.

He commented: “Having spent much of my career working in the later life lending market, I know that one of the things hampering growth is a shortage of advisers operating in this space. This is certainly not for lack of interest but rather due to the fact they often don’t have the right range of tools or support, so naturally choose to focus on other aspects of their business.

“I am delighted to be joining the Air Group team as we seek to tackle and overcome some of the barriers to entry into this market.”
 
Air Group CEO, Stuart Wilson, added: “Speaking to advisers, we know that while many are interested in exploring the opportunities in the later life market, they don’t necessarily have the time, resources or support needed to really develop this area of their business.
 
“Jon has joined Air Group as an independent consultant to help us consider how we can evolve our offering to reach more advisers so they can support their clients with a wider range of products. Everyone at Air Group is looking forward to working with Jon in the coming months to achieve this.”

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