Personalised wealth management platform Stratiphy has launched, seeking to take advantage of demand from UK investors to have more control over their investments.

The platform will provide investors with access to ‘hyper-personalised’ and AI-powered investment strategies to offer greater control over their long-term investments.

It uses automated strategies that aim to respond to evolving market conditions to seek out high performance and lower volatility.

The platform has a subscription-based model, offering an AI-powered investing toolkit that includes back-testing and investment automation, seeking to replicate the approach taken by investment professionals.

Stratiphy commissioned research, conducted by Opinium, that found 77% of UK investors wanted more control over their investments amid volatile global markets, while the same percentage felt the ability to personalise their investment strategy was essential.

It also found that the majority of people believed there were too many barriers to accessing wealth management tools, with 67% stating that everyone should be able to access investing tools but too few invested as they felt it was too complicated.

Almost half (48%) wanted help with saving and investing but felt traditional wealth management tools were too expensive, rising to 69% of those actively considering investing in the future.

There was also demand for greater insights into the performance of stocks and shares, with 58% of respondents saying they would feel more confident investing if they could see how investments had performed historically.

Furthermore, 61% believed that investing was risky and they did not have enough information to make informed decisions, rising to 74% of those considering investing.

Nearly three quarters (74%) said increased data insights on performance and volatility would improve their decision making, while 71% would be more confident to stay invested over the long term if they could see how investment managers handled past market downturns.

"Investors are dissatisfied with existing wealth management tools that offer limited control and flexibility," stated Stratiphy CEO and founder, Daniel Gold.

"We’ve seen there is huge demand for simple tools that enable people to personalise their investment strategies and create portfolios that meet their long-term goals, whether that is saving for a house deposit, paying off their student loan or building a retirement cushion.

"Our ambition is to help everyone improve their investing potential by providing a personal investment toolkit that manages their investments. This empowers everyday investors to invest like professional wealth managers by unlocking access to AI-driven investment tools and insights."

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