The Right DA Club has added mutual provider, Cirencester Friendly, to its protection panel.

Members of the Right DA Club are now able to access Cirencester’s range of income protection cover products.

In order to advise on its income assured enhanced product, advisers must be regulated for investment business by the Financial Conduct Authority.

Cirencester also offers enhancements to its cover including fracture and hospitalisation benefit and immediate death benefit.

To support the health and wellbeing of clients beyond their financial security, a range of added-value benefits can be accessed at any time, including GP24, Friendly Voice confidential advice line and member perks.

The Right DA Club member firms and advisers will also have access to Cirencester’s adviser services team, which can assist with any product, agency or commission enquiry.

Head at the Right DA Club, Chelsea Kiefert, said: "Protection solutions remain a key, and growing, element of the overall advice proposition, particularly in a Consumer Duty world, where there is a much greater expectation and responsibility on the firm to ensure their clients are aware of their protection needs and how they can best protect themselves against loss of income due to reasons such as unemployment, sickness or accident.

"We’re therefore very pleased to be adding Cirencester to our panel for DA Club members so they now have access to their protection product proposition, offering a wide range of accessible options for clients. Protection advice should be central to a modern advisory practice, and we’re pleased to be working with a provider that is immersed in this sector, and has all the tools and services to support advisers in growing this area of their business."

Distribution director at Cirencester Friendly, Alan Waddington, added: "It’s our mission to make income protection more visible, attractive and accessible to those who need it. There has never been a more important time to provide ordinary, working people with the means to cover their essential bills when they need help the most. Joining the Right DA Club panel represents a vital step on that journey, and we look forward to creating a successful and productive partnership with them."

---