The Equity Release Council (ERC) has announced that PriceHubble has joined the council as an associate member.

PriceHubble is a B2B company that builds solutions for the financial and real estate industries based on property valuations and market insights.

Operating in 11 countries, including the UK, the US, France, Germany and Japan, the firm focuses on helping organisations make property and investment decisions based on data-driven insights.

The ERC is the representative trade body for the UK equity release market that offers safeguards underpinned by mandatory legal advice.

Chief executive officer at the ERC, Jim Boyd, said: "Data plays a crucial role in the later life lending industry with customers relying on advisers and providers to make accurate and long-term decisions based on the anticipated value of their homes.

"We are therefore delighted to welcome PriceHubble into membership as their international insights and innovative approach will help to continue to grow a resilient market in the UK."

Managing director at PriceHubble, Mark Cunningham, added: "With 22 million people over 50 in England alone, the UK has a significant and growing later life lending market. We are therefore pleased to join the ERC and position ourselves to use our high-quality data-driven insights to support the businesses in this important sector as well as the customers they serve."

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