Over half of advisers’ clients have little understanding of annuities

Around 53 per cent of advisers said their clients had heard of annuities but had little understanding of their features and benefits, new data from Primetime Retirement has revealed.

A further 39 per cent of advisers believe that their clients know what annuities are, but they have “numerous misconceptions”, and 20 per cent said that their clients were “often opposed to taking out the product”.

Primetime Retirement CEO and founder, Kim Lerche-Thomsen commented: “A lack of education and engagement when it comes to pensions is one of the biggest problems facing the industry. And despite continued efforts across those in government, industry experts and providers in tackling the issue, a clear knowledge gap still exists.”

Despite this, 71 per cent believe that retirees’ resources are sufficient to make an informed decision about their retirement, and only 20 per cent believe that there is not enough information available for retirees.

Additionally, 46 per cent of clients include fixed-term annuities in their financial planning, suggesting that there is a growing understanding among retirees.

The study also found that comfortable retirement is highly desired among those surveyed, with 98 per cent of advisers saying that having a guaranteed income in retirement is important to their clients.

Lerche-Thomsen added: “Advisers are clear that security of income in retirement is one of the most important factors for retirees. As such, retirees should be looking to use lifetime and fixed-term annuities as part of a blended retirement portfolio. However, many have a negative perception of these products or no knowledge at all, meaning there is a danger of these individuals sleepwalking into other options, such as drawdown.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.


Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.