MagiClick has announced the renewal of its partnership with Vida Bank, following the implementation of a modern digital platform with the specialist mortgage bank.

In 2024, Vida looked to obtain a banking license, in a move that was supported by MagiClick with the delivery of the bank’s new website.

The collaboration also involved integrating advanced analytics and enhancing conversion rate optimisation to align with Vida’s growth targets. The project included Vida’s website development, the building of the Umbraco CMS platform on the website and advanced analytics setup.

Vida, which specialises in residential and buy-to-let mortgage solutions, has worked with MagiClick since 2016.

Marketing director at Vida, Iain Gibbons, said: "The MagiClick team really delivered for Vida Bank. Their insight, technical know-how and guidance ensured an on-time, on-budget and on-specification delivery."

Chief executive officer at MagiClick UK, Mark Lusted, added: "MagiClick has a proven track record of supporting lenders and banks come to market and providing cutting edge digital solutions for them and their customers.

"Vida has been a key client of ours since 2016, so we were delighted to have had the opportunity to support them in their journey to becoming Vida Bank and look forward to our future collaboration."

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