Fintel has announced the launch of a new distribution platform, Omnicore, which is designed to provide a conduit between providers and advisers.

The platform, which has been launched by the firm’s services division, aims to empower intermediaries with deeper product understanding whilst supporting providers in developing and refining propositions.

Omnicore will launch on 1 October and its first available proposition will be its whole of market premium protect club, Omni Protect.

Chief executive officer at Omnicore, Rodger Baillie, said: “Omnicore marks a significant step forward in Fintel’s mission to drive better financial outcomes across the value chain, for providers, advisers, and consumers.

"It was built by combining our deep regulatory expertise, market insight, and unrivalled intermediary access to power a more advanced UK market. Omnicore raises the bar, setting a new standard for how products are designed, distributed, and refined to meet the evolving needs of advisers and consumers."

Managing director at Omni Protect, Emma Vaughan, added that the focus of the club is not on financial incentives, but supporting firms that prioritise long-term outcomes.

She concluded: "Omni Protect reflects Fintel’s commitment to supporting the directly authorised market with innovative, high-impact solutions which combine commercial strength with ethical, client-focused advice.

"By aligning adviser incentives with long-term customer value, we’re building a better protection market - one that’s smarter, fairer, and more resilient."

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