Financielle Partners has announced a new partnership with UK broker, LifeSearch, to support and encourage more women to consider their protection needs.

Financielle was founded in 2021 by sisters, Laura Pomfret and Holly Holland, to build women’s money confidence and spark interest in savings and investments.

The firm hosts a 200,000-strong female community via its website and app, posting content on a range of financial issues, as well as a podcast, The Vault, discussing money dilemmas.

As part of the partnership, LifeSearch will provide Financiaelle users with access to a team of female advisers creating a direct path to protection guidance.

The advisers will be on hand to chat informally about users’ protection needs and help them find the cover that’s right for them and their families.

In 2025, Financielle will focus on highlighting the gender protection gap and how it can be fixed.

Currently, women are 20% less likely to have cover than men and 31% said they feel financial matters confuse them.

Financielle said that by "demystifying jargon, eliminating confusion and cynicism around insurance", while ensuring that products fit into household budgets.

Furthermore, the firm wants to "bring protection into the national conversation so more women get the protection they deserve".

Chief executive officer at LifeSearch, Debbie Kennedy, said: "The average age for divorce amongst women is 43.9, with those aged between 45-55 considering divorce more than any other age range. Our own LifeSearch data has shown that this stage of life is exactly when women fall behind their male counterparts in terms of safeguarding their hard-earned income.

"There could be many reasons as to why this is - whether it’s access to the protection market, issues with how products are designed and marketed, or simply that women don't currently understand what protection products they need and how they fit with their circumstances. This is where our partnership with Financielle steps in. Through this collaboration, we aim to break down financial barriers, address the gender protection gap, and normalise conversations about money whilst ultimately helping women to protect their financial futures with confidence."

Founder of Financielle, Laura Pomfret, added: "At Financielle, our members come to us during life’s biggest moments, and we empower them to take control through relatable content, tools, and a strong community. Having earned the trust of thousands globally, we see it as our responsibility to guide them through their financial journey.

"This year, we’re closing the loop by recommending trusted, tested products to our engaged community. That’s why we’ve partnered with LifeSearch - to tackle the glaring protection gaps for women. We worked closely with their team, even sitting with their advisers, to ensure our community would be looked after. With dedicated female advisers, LifeSearch is committed to protecting women properly, just as we are."

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