Mortgage Brain has announced that following a successful first pilot last year, its broker technology will now be rolled out to Primis members through the firms’ partnership.

The technology, which was in development throughout 2025, is set to “revolutionise” the way that Primis members support their customers. Mortgage Brain said it is now ready for brokers to use the first elements of the system, as well as familiarise themselves with how the technology operates in practice.

The overall system comprises five integrated propositions, with four being made immediately available to 2,500 Primis members to use. They include Sourcing Brain, Criteria Brain, Affordability Brain and Submissions Brain.

The fifth proposition, CRM Brain, will be rolled out in tranches over the remainder of 2026.

The rollout comes after a successful first stage pilot last year, which involved full consultation and testing with end users, with the development of live and on-demand training, user guides and videos that are now fully supporting implementation of the new technology.

Chief executive officer at Mortgage Brain, Zahid Bilgrami, said: "We are delighted to be able to bring our next generation solution to Primis members. Primis has played an integral role in the development and design of Mortgage Brain’s technology, working in close partnership across testing, feedback and future roadmap developments to ensure it closely meets the real-world needs of brokers and their businesses."

Group managing director for financial services at LSL, Richard Howells, added: "We have been investing heavily in broker technology to deliver a best-in-class system for our members. That is something they have asked for, and working in partnership with Mortgage Brain, we have taken those requests seriously and delivered.

"This latest milestone – that sees the rollout of the technology begin - demonstrates what can be achieved through genuine partnership and by working collaboratively with Mortgage Brain. The rollout of these four core modules is a significant step forward, and the phased onboarding of CRM Brain ensures firms are fully supported and set up for long-term success."

---