Two million potential Right to Buy customers in England and Wales

There are currently more than two million potential customers for Right to Buy in England and Wales, new research commissioned by Pepper Money has indicated.

The specialist mortgage lender’s findings found that 11% of respondents to its study currently rent their home from a local authority or housing association.

Of these, 54% also said they would consider buying the property in which they live in, using the Right to Buy scheme.

Given that the latest Census data showed there are approximately 34.8 million adults between the ages of 20 and 60 in England and Wales, this suggests the number of potential customers for Right to Buy exceeds two million.

Pepper Money’s research, which was based on a survey of more than 6,000 adults across England and Wales, also found that demand to buy a home using Right to Buy is significantly higher among households with children. More younger adults, those aged between 18 and 34, would also consider using the Right to Buy scheme than older members of the population.

Director of business development at Pepper Money, Ryan Brailsford, commented: “Homeownership remains an aspiration for many people living in rented accommodation, and Right to Buy provides an affordable opportunity to step onto the ladder for those who currently rent their home from a local authority or housing association.

“We are committed to helping hopeful homeowners and our affordable home ownership proposition supports several schemes to promote greater financial inclusion to a more diverse range of customers.

“Our research shows the huge opportunity there is to help people in this space and we look forward to launching into Right to Buy very soon to provide options for those customers whose circumstances mean they are not properly served by the high street because of the way in which they earn their income or their credit history.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


AI, finfluencers and the future of broking
The mortgage industry is evolving faster than ever. In this MoneyAge video, we examine the opportunities and challenges redefining the broker landscape, from AI-powered lending and changing customer expectations to housing affordability, property supply and the rise of financial influencers. Our guest from Chorley Building Society shares practical insights on what brokers need to do to stay relevant and thrive in a rapidly changing market.

Perenna and the long-term fixed mortgage market
Content editor, Dan McGrath, spoke to head of product, proposition and distribution at Perenna, John Davison, to explore the long-term fixed mortgage market, the role that Perenna plays in this sector and the impact of the recent Autumn Budget

NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.