PRIMIS Mortgage Network has announced the appointment of Chris Astle as regional sales director.

The network suggested Astle’s main responsibility would be overseeing the recruitment of new appointed representative (AR) firms and advisers into the network.

Astle, who will bring almost eight years of financial services experience, has joined from Sesame Bankhall Group where he was senior recruitment manager. PRIMIS added he would also be responsible for exploring and executing new avenues for recruitment opportunities to help AR firms maximise their growth potential.

Astle commented: “I am very much looking forward to joining PRIMIS and assisting with its ongoing recruitment efforts. Coming from a recruitment background will allow me to help the wider network develop and strengthen its growing broker community.

“Over recent years, PRIMIS has proved itself to be a major player in the distribution market and I hope to be an integral part in its plans to become an even bigger and stronger network.”

PRIMIS business development director, Richard Coulson, added: “We are very excited to welcome Chris to the network as we continue to solidify our position as the leading mortgage and protection network.

“We are confident that with his support and knowledge, we’ll be able to encourage more advisers to join our flourishing team, and ultimately ensure that more customers are supported with positive outcomes. As such, Chris’ skills, expertise and connections will be invaluable to PRIMIS’ overall growth plans.”

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