A new specialist buy-to-let (BTL) lender, Rely, has launched to the market under the OSB Group.

The launch follows a successful extended pilot involving over 50 brokers firms and feedback from more than 500 brokers, who have already submitted business on the new lending platform.

Rely will be aiming to support brokers and their landlord clients, from first-time landlords to large-scale professional investors, as they develop and grow their businesses.

The move will see Rely become the dedicated BTL lender under OSB, allowing Precise to focus on residential and bridging mortgages. As a result, BTL products from Precise will be withdrawn.

This also means the retirement of the Kent Reliance for Intermediaries (KRFI) brand for new business, which OSB confirmed will be officially announced at a later date.

Group intermediary director at OSB, Adrian Moloney, said: “We’re really proud to officially launch Rely to market and want to thank all the firms and brokers who gave their invaluable support and feedback during the pilot.

“Rely provides brokers with simpler, faster and more predictable lending journeys as well as offering product choice, value and confidence across a broad range of BTL scenarios.”

---