Specialist data supplier MorganAsh has announced a new partnership with Infinian.

MorganAsh allows financial services firms to manage consumer vulnerability and meet regulatory requirements, while Infinian is a provider of lending insights and data analytics for the consumer finance sector.

The partnership comes ahead of the FCA’s Consumer Duty plans to tighten regulatory requirements on firms to identify and understand vulnerable customers.

In April, MorganAsh launched its MorganAsh Resilience System (MARS), which provides an objective “resilience rating”, similar to a credit rating. MorganAsh designed the system to enable firms to evaluate the vulnerability of individual customers more easily, with its rating methodology allowing firms to create solutions based on a more personalised understanding of the circumstances of individual customers.

The new partnership will allow MARS to work with Infinian’s data hub, which allows companies to interpret consumer finance data to improve decision-making. Infinian already works with a range of firms, including debt collection agencies, the gaming vulnerability sector, and risk and fraud agencies.

MorganAsh founder and managing director, Andrew Gething, said: “It is important that organisations obtain accurate information on consumer characteristics so they can identify vulnerabilities correctly. We combine data directly from consumers, Infinian and the VRS to build a picture of the consumer’s characteristics, all expressed within our objective resilience rating.

“This not only enables organisations to understand their customers and take appropriate actions, but also provides a consistent record of events that is required for Consumer Duty regulations and can be audited.”

Infinian commercial director, Ben Allott, added: “We offer unparalleled depth and coverage on the individuals associated with consumer lending, helping clients identify vulnerable consumers and stay ahead of the curve. We are delighted to begin working with MorganAsh, who share our goal of responsibly improving consumer decisioning of individuals.

“For MorganAsh, we will use vulnerability and affordability analytics to identify high-risk individuals and set up early warning alerts to mitigate risk and comply with regulation, using the MorganAsh MARS tool.”

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