Digital advice provider Ignition launches to UK market

Digital advice technology provider, Ignition, has announced it is launching into the UK market to offer digital advice solutions for financial services clients.

Ignition delivers fully-compliant, digital advice journeys across investments and wealth, pensions, and insurance.

The Ignition engine is a white-label, multi-currency, bank grade digital financial advice platform that is compatible with the current legacy and migrating technology environments of large financial institutions.
The technology has been developed to facilitate hybrid, adviser-led and direct to customer advice journeys, and Ignition clients include both global players in the financial sector as well as domestic and mid-market enterprises.

Ignition launched in Australia in 2014 and expanded to Europe in 2017, opening an office in Dublin, before being appointed as the advice technology partner for Bank of Ireland – the country’s largest financial institution – the following year.

As part of the UK launch, Ignition has opened offices in London and Edinburgh to complement its Global HQ in Sydney and European Head Office in Dublin.

Ignition CEO Europe, Terry Donohoe, said the group is confident there is “real demand” in the UK financial services market for “true digital advice”.

“We’re bringing the Ignition technology platform to the UK in order to support financial institutions in helping their customers to make better financial decisions through secure, compliant digital advice solutions,” Donohoe said.
“A decade on from the Retail Distribution Review, the UK has one of the most mature financial advice markets in the world but significant barriers to entry persist for many customers. We know that financial services players are keen to address the broadest range of customer segments – they just haven’t had the right technology partner to enable them to do so. Ignition brings them that partner.
“The advice market continues to evolve. The pandemic has accelerated digital technology and remote communication, while many people’s financial lives been altered, some for the better, many for the worse. The need for accessible, effective digital advice to ensure all customers are supported throughout their financial lives has never been more pressing.”

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