Seven in 10 Gen Z men think they should be breadwinner

More than seven in 10 (71%) of Gen Z (18-24 years old) men believe that males should be the primary breadwinner in a relationship, Starling Bank has found.

In a survey of 3,000 UK adults in co-habiting relationships, this compares to just 14% of men aged 65 and over.

The research also revealed that 58% of Gen Z men believe that a man in a heterosexual relationship may feel "emasculated" if their partner were to earn more than them.

Gen Z women are less likely to agree, with one in five (20%) in the same age group believing that a man should be the primary breadwinner, and just 16% agreeing that a man being out-earned by a female partner could be emasculating.

Although there is the case that many young men feel pressured to provide in relationships, research by Starling Bank revealed that Gen Z couples are more likely to split their relationship expenses equally (73%), more than any other age group, which averages at 53%.

For many expenses, young women are the primary payers, with 29% of Gen Z respondents saying that in their relationship, the woman pays for all or most of the cost of joint holidays for example, compared to 28% of men.

Furthermore, 35% of women pay all or most of the cost of a weekly food shop, compared to 26% of men.

Family finance expert at Starling Bank, Rachel Kerrone, said: "It is clear that among young people, there is a disconnect between the pressures men feel to provide, and the reality of being able to do so at an age where they’re making their way and figuring things out in adult life.

"Couples that pay together, stay together, so we’d advise young people to have an honest chat about financial fairness, to ensure they are both happy with the situation and value of what each contributes, regardless of gender. A free joint account can be a great way of having more transparency around money with very little effort. Real time spending notifications and shared pots of savings goals are just some of the more useful features that can help."



Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.