First-time buyer (FTB) priorities vary sharply by age, with younger buyers focused on upfront costs while older buyers are increasingly concerned about the long-term financial realities of homeownership, according to new research from Mortgage Advice Bureau (MAB).
MAB’s findings reveal how homeownership concerns evolve across generations. Among aspiring homeowners aged 18–24, hidden costs such as stamp duty, legal fees and moving expenses are the biggest barrier, cited by 38% of respondents.
More than a third (36%) also raised concerns over job and income security.
Buyers aged 25–30 were most affected by affordability pressures, with 56% pointing to high house prices and 37% citing mortgage rates as their main concern.
For those aged 31–40, concerns gravitate towards ownership costs, with 36% saying unexpected repairs are their biggest worry once on the property ladder.
Rachel Geddes, strategic lender relationship director at MAB, said: "Our research shows there’s no longer a one-size-fits-all first time buyer journey. Every generation is facing a different set of financial pressures and priorities when it comes to getting onto the property ladder."
The study also found limited awareness of newer mortgage products designed to improve affordability. Only 19% of buyers aged 25–30 and 15% of those aged 18–24 had heard of track record mortgages, despite these products being designed to help renters demonstrate affordability.
Sara Palmer, sales and distribution director at Gen H, added: "This research reinforces what we see every day: everyone’s path onto the ladder looks different, but the market’s often inflexible mortgage products don’t always allow for this. There are so many aspiring homeowners out there who don’t feel recognised or supported by the mortgage industry, or who aren’t aware of the tools that exist, and that gap is keeping people locked in the rental cycle, missing out on opportunities to build community, wealth, and security."
The survey was conducted by Atomik Research and MAB among 1,001 UK renters planning to buy their first property in 2026.
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