Air supports Linear in launch into equity release market

Air has announced that it is supporting Linear Financial Solutions, part of Primis Mortgage Network, as it launches into the equity release market.

Linear will offer an equity release referral desk to support more brokers in the specialist area and provide them with a range of products and services.

The expansion into later life lending by Linear adds to growing momentum across the sector, after UK Finance data showed the total of loans across the later life lending sector increased by 20.5% quarter-on-quarter in Q4 2025 to £6.8bn.

This included around 5,700 new lifetime mortgage advanced with a total value of £510m and around 388 retirement interest only mortgages, with a total of £36m.

Chief executive officer at Air, Will Hale, stated: "Linear’s commitment to the highest standards of service and good customer outcomes makes them an ideal referral partner for firms across the Primis Network. A growing number of mortgage advisers recognise the need to consider all later life lending options for all customers over the age of 55. We will support Linear as they grow their business and provide advisers with opportunities for growth too, in what is an expanding later life lending market.

"The sector represents a massive opportunity for advisers and is set to grow exponentially in the years ahead, making it an essential part of mainstream mortgage adviser businesses as they look to invest in and develop what they can offer to customers."

Director at Linear Financial Solutions, Matt Surridge, added: "Offering customers choice is a priority for our business. We are seeing strong demand from older borrowers to consider all their options when remortgaging and Air’s support has been crucial for us in developing our equity release referral desk, as we relaunch into a market which requires specialist advice.

"Older borrowers often have specific needs that may not be best served by traditional mortgage solutions. It’s vital that all mainstream mortgage advisers engage proactively with customers over 55 to offer specific later life lending advice; the message is clear - advise or refer but don’t ignore."



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