Advice Guru has announced the launch of a new AI-powered tool, Business Guru.
The tool forms part of the adviser support platform’s Guru Growth System and is set to provide a collaborative platform for advisers to develop business strategy and planning documents.
The firm said Business Guru enables advisers to create a "practical, structured business plan from scratch". The tool guides users through up to 59 targeted questions to help advisers assess their current position, prioritise activity and track progress against growth goals.
Unlike traditional business planning templates, Business Guru uses AI to adapt the experience based on an adviser’s responses. This allows the tool to surface relevant considerations, highlight gaps and support more informed decision-making around business development, marketing capability and long-term sustainability.
The AI tool has been designed with smaller firms and sole traders in mind and following a successful pilot with a group of later life advisers, has been launched at dedicated Fast Start 2026 events in January.
It has also been supported and sponsored by later life lending brands including Aviva, more2life and Pure Retirement.
Founder at Advice Guru, Stuart Powell, said: "Our own research with members and the wider advice community showed us that at least 60% of advisers don’t have a current, active business plan. Many advisers know they should have a plan, but struggle to turn that intention into something practical. Business Guru is designed to remove that barrier by guiding advisers through the process step by step, using AI to keep it focused, relevant and usable."
Chief executive officer at more2life, Dave Harris, added: "We’re delighted to co-sponsor Business Guru, and the pilot phase has already shown how powerful it can be. Later life lending is evolving quickly and expectations are rising. Advisers are central to this market, yet many still do not have a formal business plan.
"We are confident the advice community will welcome the support Business Guru provides in 2026."
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