Broker satisfaction rises to 82.7%, study finds

Satisfaction amongst mortgage brokers with the lenders that they deal with has increased to 82.7%, up from 81.1% in the second half of 2019, a new study has revealed.

Smart Money People’s research also found that satisfaction with product transfers has soared to 86.2%, a figure that rose from 83.2% in H2 2019.

The fourth edition of the Mortgage Lender Benchmark, a six monthly assessment of the service and propositions offered by lenders, highlighted the wide disparity of service being offered by lenders – which include banks, building societies, specialist and lifetime lenders.

While banks and specialist lenders have seen the greatest increase in overall satisfaction, the study revealed that building societies remain the highest rated sector, and that four of the five highest rated buy-to-let lenders are now building societies.

The snapshot showed that broker satisfaction across lifetime lenders is largely flat, although brokers reported finding it harder to determine the maximum loan amount and product eligibility across this group of lenders. The ease of determining product eligibility for lifetime lenders fell to 77.7%, down from 82.5% in H2 2019.

The survey responses, collected between 8 April and 3 May, were completed by 467 mortgage brokers who left feedback about the last four lenders with which they dealt, and 2,335 pieces of feedback were received about 93 lenders.

Smart Money People managing director, Michael Fotis, commented: “Overall brokers are more satisfied with the performance of relationship managers, customer service and the speed offered by lenders in particular.

“And while broker satisfaction with mortgage lenders has jumped to the highest levels seen since our tracking commenced in December 2018, COVID-19 had an impact on a number of themes. Brokers talked more negatively about product range, communication and the clarity of criteria in this edition.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.


Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.