Bankhall and PMS Mortgage Club have announced they are strengthening the protection support available to directly authorised firms by partnering with the online critical illness cover comparison tool, CIExpert.

Bankhall, a support services business for firms directly regulated by the FCA, and PMS, which operates one of the UK’s largest mortgage clubs for brokers also directly FCA regulated, both confirmed the agreement is to help promote its new upgraded system to advisers.

CIExpert's online statistical ranking system, which significantly reduces the research time for advisers when sourcing CI cover, will enable advisers to create a comparison based on each customer's individual needs – generating a detailed report that provides an insight into the quality and cost of competing plans.

“Advisers often tell us that critical illness cover is one of the more challenging areas, so we are pleased to be partnering with CIExpert on this latest protection initiative,” campaigns and propositions director for Bankhall and PMS, Jeff Woods, commented. “CIExpert’s latest upgrades give advisers the ability to provide a personalised assessment for their clients, making the dialogue about the risks they face much more pertinent.

“We’ve been impressed by how the enhancements have now made it easier for advisers to understand and evaluate the differences between the complicated range of definitions within policies. This ease of use means that advisers can focus on the key issues with their customer, and ultimately convey the true value of protection.”

CIExpert director, Alan Lakey, added: “When we set out to build this new upgrade to the system, our goal was to achieve a new level of personalisation, so that the precise needs of each family can be assessed.

“At the same time, we were very conscious of the need to also enhance the user experience, to make it even easier for advisers to interpret the value for their clients. We know only too well how the complexity of competing plans has increased in recent years.

“Our objective was to counter this by making the system so easy to use that we would encourage more mortgage and investment advisers to engage in a protection discussion with their clients. We are delighted that Bankhall and PMS recognise the opportunity that CIExpert provides. We look forward to supporting them to increase advisers’ protection business and the quality of the advice they provide.”

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