WPS Advisory has partnered with Moneyhub to improve the financial advice journey through its digital offering, LifeStage Money.

The app will be powered by Moneyhub’s data and insights platform, which WPS said would enable its customers to make informed financial decisions with personalised insights and tools.

Building on the launch of the LifeStage Money app, WPS wanted to further automate processes, improve user experience, and embed its existing process into the digital offering to improve client outcomes.

New features included the integration of a ‘smart fact find’ functionality to make the financial fact-finding process more efficient for advisers, the addition of calendar booking facilities and an optimised online advice registration process, and a tailored content hub to dynamically cater to different user groups.

It has also added the capability for letters of authority to be shared with pension scheme administrators and completed a full rebrand to serve all brands within WPS Advisory.

WPS said that the new capabilities build on the holistic data services in the LifeStage Money app, while integration with partners such as Guiide, Legado, and SmartSearch via the Moneyhub platform provides a range of financial tools including pension modelling, document upload functionality, and anti-money-laundering software.

The advice firm said further improvements and integrations would follow the enhancements to its digital offering.

“Every enhancement is led by three principles: communication, convenience, control,” said WPS Advisory CEO, Simon Chrystal.

“We always prioritise the importance of clear communication alongside clear and logical insights, meaning our app supports individuals in a world where time is at a premium, whilst information and noise are often overwhelming.

“So, our latest updates are designed to make life easier for both consumers and our team, delivering greater convenience by saving users’ time, delivering a clear focus on value for money whilst simplifying how they manage their finances.

“Ultimately, we will empower individuals to achieve greater control, not only in relation to expenditure, but optimising how they align their money with their values and needs. Putting smart decision making in the palm of their hand.”

Moneyhub chief product officer, Dan Scholey, added: “It is exciting and rewarding to see WPS Advisory use the transformative power of Moneyhub’s data and insights platform in delivering accessible, efficient, and relevant financial support, guidance and advice.

“It also shows the power of working with carefully selected third-party integrations to enhance functionality. We’re proud to support WPS in enhancing user engagement and operational excellence, whilst helping to close the advice gap.”

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