Contributions to new stocks and shares ISAs increased by 13% in the second quarter of 2025, Scottish Friendly has revealed.

The mutual said that it welcomes this growing trend among new investors who are making greater use of their stocks and shares ISA allowances to build long-term financial resilience amid ongoing economic pressures.

The firm’s latest investor index data found that women led this growth, with a 15% increase in initial investments, outpacing the 11% rise recorded among men.

In terms of region, the North West recorded a 30% increase in initial contributions to stocks and shares ISAs, followed by the South West and the East Midlands, which saw jumps of 19% and 17% respectively.

By age, the sharpest increase in contributions came from people aged 50 and over, who boosted their opening contributions by 22% in Q2.

People aged 35 to 49 increased their investments by 8%, while younger investors aged 18 to 34 recorded a 5% uplift.

Savings specialist at Scottish Friendly, Kevin Brown, stated: "In today’s uncertain economic climate, many savers are clearly prioritising building a more secure financial future. ISAs remain one of the most accessible and tax-efficient options for people looking to grow their savings steadily over time.

"The strong growth in initial investments – especially among women and older investors – shows a determined effort to make the most of these allowances despite wider challenges. Overall, these trends highlight a growing awareness and proactive mindset among UK households to safeguard their financial wellbeing for the long term through investing."

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