59% of adults would consider financial advice career, survey finds

The number of people considering a career in financial advice is surging in response to growing demand for support, new research from Openwork has revealed.

The financial advice network commissioned a nationwide study amongst 1,010 adults to find that 59% suggested they would consider a career as a financial adviser – reflecting an increase on the 45% who indicated an interest when Openwork last researched the subject in March 2019.

The survey also showed that 54% of women revealed they would consider a career as a financial adviser, although careers in advice remained more popular among men, with 65% looking at become advisers.

Openwork director of learning and acquisition, Claire Limon, commented: “With the demand for advisers increasing, it is reassuring that more and more people are considering the move and that its attractiveness as a career has only grown.

“However, our research found training support is vital. At Openwork, we are focused on the importance of providing on the job training and continuous professional development.”

The advice network’s research also found that 66% of those aged between 18 and 24 years old would be interested in pursuing a career in advice, although the availability of training was revealed to be crucial in helping people into the industry.

More than a quarter of all surveyed adults, and 22% of those in the age bracket between 18 and 24 had indicated that becoming an adviser was dependent on whether training support was available.

Limon added: “We continue to invest heavily in our Academy, which has enrolled more than 400 candidates since launching in October 2014, seeking to attract a diverse talent pool of all ages and backgrounds, particularly women – the average age of candidates currently participating within our Academy is 34, and 38% are female.

“In 2019 we were delighted to appoint a further 114 candidates into advice roles, providing our clients with more access to the guidance and direction they require. As their journey progresses, our candidates continue to develop the key skills, knowledge and appropriate behaviours to become the advisers of the future.”

    Share Story:

Recent Stories


FREE E-NEWS SIGN UP

Subscribe to our newsletter to receive breaking news and other industry announcements by email.

  Please tick here to confirm you are happy to receive third party promotions from carefully selected partners.


NEW BUILD IN FOCUS - NEW EPISODE OF THE MORTGAGE INSIDER PODCAST, OUT NOW
Figures from the National House-Building Council saw Q1 2025 register a 36% increase in new homes built across the UK compared with the same period last year, representing a striking development for the first-time buyer market. But with the higher cost of building, ongoing planning challenges and new and changing regulations, how sustainable is this growth? And what does it mean for brokers?

The role of the bridging market and technology usage in the industry
Content editor, Dan McGrath, sat down with chief operating officer at Black & White Bridging, Damien Druce, and head of development finance at Empire Global Finance, Pete Williams, to explore the role of the bridging sector, the role of AI across the industry and how the property market has fared in the Labour Government’s first year in office.

Does the North-South divide still exist in the UK housing market?
What do the most expensive parts of the country reveal about shifting demand? And why is the Manchester housing market now outperforming many southern counterparts?



In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance, to explore how regional trends are redefining the UK housing, mortgage and buy-to-let markets.

The new episode of The Mortgage Insider podcast, out now
Regional housing markets now matter more than ever. While London and the Southeast still tend to dominate the headlines from a house price and affordability perspective, much of the growth in rental yields and buyer demand is coming from other parts of the UK.

In this episode of the Barclays Mortgage Insider Podcast, host Phil Spencer is joined by Lucian Cook, Head of Research at Savills, and Ross Jones, founder of Home Financial and Evolve Commercial Finance.